Free guides and checklists you can use today.

Practical one-pagers for owners, whether or not you ever work with us. Free to download, no sign-up needed.

The library

ChecklistFree PDF

Past the 80% wall: 5 habits to finish an AI-built app

Five habits that take an app built with an AI coding tool from "almost done" to actually shipped, with the prompts and templates to paste in. Ends with four questions to tell whether you've outgrown doing it alone.

Question listFree PDF

7 questions to ask before you hire an app developer

Seven questions to ask every agency on the call, with what a good answer sounds like and the red flag to listen for. Includes a scorecard to compare teams side by side.

ChecklistFree PDF

Your project is live. Now what? The 7-step after-launch checklist

Seven things to take care of after launch, from getting the keys to keeping it current: what a good team does, what you own on your side, what it costs, and what to ask before you sign. Works for a website, web app, mobile app or internal software.

WorksheetFree Excel

After-launch budget worksheet

An Excel worksheet that turns your build cost into a yearly after-launch budget: maintenance and support, renewals and running costs, today and at ten times the usage. Change the yellow cells; everything else calculates.

ChecklistFree PDF

AI or a team? The 5-minute decision checklist

Work out which parts of your project AI can handle, which need experienced people, and what you should actually be paying for. Count the warning signs, then use the questions to ask any team that wants to build it.

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